Trendium collects top search trends from popular platforms, and leverage AI power to summarize the surrounding public conversation.
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An *ofrenda* (or altar) is a central element in the Mexican celebration of Día de los Muertos (Day of the Dead), observed from October 31 to November 2. It is constructed to honor and welcome the spirits of deceased loved ones home. *Marigolds* (*cempasúchil*) are the most important flower used, as their vibrant color and strong scent are believed to guide the spirits from the cemetery to the altar.
The search interest spiked because the current date, October 31, 2025, marks the start of the three-day Día de los Muertos observance, prompting people, particularly those participating in the tradition, to search for instructions on how to properly construct the altar and use the essential marigold flowers.
Views focus on celebrating the lives of loved ones rather than grieving their loss. The tradition is widely seen as a beautiful and spiritual way to maintain a connection with the departed, with many actively sharing instructions and photos of their elaborate, personal *ofrendas*.