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MSNBC is an American cable news channel, historically a division of NBCUniversal. It is known for its liberal-leaning political commentary and news programming. The search refers to its upcoming rebranding to 'MS NOW,' a backronym for 'My Source for News, Opinion, and the World.'
The interest spiked in late October/early November 2025 following the announcement that MSNBC will officially rebrand as MS NOW on November 15, 2025. This move is part of a major corporate split from its parent company Comcast/NBCUniversal, separating it from NBC News and establishing it as an independent news operation under a new company called Versant.
The rebrand is seen by some as a necessary step for the network to establish its own independent identity and business model in a struggling cable news market. Others view the move with caution, despite assurances from network figures like Rachel Maddow that the 'mission' will remain the same. The change highlights a strategic shift away from the shared resources of the larger NBC News organization.