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Michael Willis Heard was a popular TikTok content creator, known online as @loveandlighttv. He gained viral fame for his deep-voiced, uplifting affirmations, most notably the phrase "Yes King," which became a widely used meme and cultural touchstone for self-acceptance and empowerment.
The search spiked due to the confirmation of his death by his daughter, Mykel Crumbie, on or around November 10, 2025. His daughter's post announcing his passing and defending his lifestyle against critics immediately went viral, driving search interest in the 'Yes King guy.'
Fans and creators expressed an outpouring of grief and tributes, praising Heard as a rare voice of positivity whose affirmations served as daily mantras and helped many find self-worth and confidence. His death left a significant void in the social media community that embraced his message of self-love and authenticity.