Trendium collects top search trends from popular platforms, and leverage AI power to summarize the surrounding public conversation.
Subscribe to our Newsletter to have these hot topics delivered to your inbox every day.
Tell us your feedback here.
The 'iPhone Pocket' is a new collaborative accessory for daily essentials from Apple and the fashion house Issey Miyake. Inspired by the concept of 'a piece of cloth' and Issey Miyake's iconic pleats, it is a 3D-knitted, ribbed holder designed to fit an iPhone and other small items, and can be worn around the wrist or as a cross-body bag.
The search interest spiked due to the official announcement and unveiling of the iPhone Pocket by Apple and Issey Miyake on November 11, 2025. The product is a high-profile collaboration that merges fashion and technology, with sales beginning just days later on November 14.
The accessory is viewed as a unique, expressive fashion statement that integrates technology into personal style, especially by fans of both brands. However, some social media discussion highlights the high retail price ($149.95 to $229.95) for what is essentially a small pouch, debating its utility versus its design and craftsmanship.