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Blue Origin is an American private aerospace manufacturer and space flight services company founded by Jeff Bezos. Its New Glenn is a heavy-lift, partially reusable orbital launch vehicle designed to compete in the commercial and government launch market.
The spike is related to the second launch of the New Glenn rocket, carrying NASA’s twin ESCAPADE Mars orbiters in November 2025. The launch attempt was repeatedly delayed due to poor weather, a government shutdown's effect on FAA operations, and even an 'aggressive solar storm' before eventually being completed, which highlighted the technical and logistical challenges of spaceflight.
The launch is seen as a significant milestone, positioning Blue Origin as a key competitor to other companies like SpaceX in the lucrative satellite deployment and space exploration markets. The successful deployment and attempted landing of the reusable first stage are viewed as crucial steps in driving down space travel costs.