Trendium collects top search trends from popular platforms, and leverage AI power to summarize the surrounding public conversation.
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Spanx is a popular American brand primarily known for its shapewear, but which has heavily diversified into activewear, jeans, and loungewear. Its most popular lines, like 'AirEssentials' and 'Booty Boost' leggings, are highly sought-after for their comfort, sculpting technology, and celebrity endorsements.
The search spiked as part of the massive seasonal rush for retail deals because Spanx launched its biggest sale of the year—its Black Friday 2025 sale—in November. The sale offers significant sitewide discounts of up to 60% on popular and traditionally expensive items, driving consumers to search for the best deals, especially on Amazon and in comparison to other major Black Friday events.
The brand is consistently viewed as the benchmark for comfortable yet flattering apparel. The Black Friday demand reflects consumer eagerness to purchase high-quality, body-inclusive wardrobe staples (like their faux leather leggings and comfortable AirEssentials sets) at a major discount.