Trendium collects top search trends from popular platforms, and leverage AI power to summarize the surrounding public conversation.
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Turkey is the traditional main course for the Thanksgiving holiday in the United States, which falls on the fourth Thursday of November (November 27, 2025). The search trend relates to both the ritual preparation of the bird and the rising cost of the holiday meal.
The spike is seasonal, occurring in the days leading up to Thanksgiving, as people search for cooking tips, brine recipes, and serving times. It is also driven by news reports highlighting that wholesale turkey prices have risen significantly (up to 40% year-over-year) due to recent outbreaks of avian flu and high feed and tariff costs.
The primary public concern centers on the economic pressure of the holiday. While some analysts note that frozen turkey prices may be lower at retail, general sentiment reflects frustration with the overall increased cost of a traditional dinner, leading to increased searches for budget-saving strategies.