Trendium collects top search trends from popular platforms, and leverage AI power to summarize the surrounding public conversation.
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The Macy's Thanksgiving Day Parade is an annual holiday tradition in New York City, featuring giant balloons, floats, performers, and marching bands, culminating in the arrival of Santa Claus. In 2025, the 99th annual parade was scheduled for Thanksgiving Day, Thursday, November 27.
The search volume for the parade and its logistics spiked as Thanksgiving Day (November 27, 2025) approached. Viewers searched for the event's start time (8:30 a.m. EST) and details on how to watch it on NBC and Peacock, or where to view it in person along the New York City route.
The event is widely considered a cherished holiday tradition for families across the U.S. who watch it as part of their Thanksgiving morning. There was also a note of the previous year's event being briefly disrupted by demonstrators.