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The Pantone Color of the Year is an annual selection by the Pantone Color Institute intended to reflect and influence global trends in fashion, design, and culture. The selection for 2026 is PANTONE 11-4201, or 'Cloud Dancer,' described as a billowy, balanced, off-white neutral.
The search spike occurred because Pantone officially announced 'Cloud Dancer' as its 2026 Color of the Year on Thursday, December 4, 2025. This annual announcement is a major cultural event that immediately drives interest and discussion among designers, trend-forecasters, and general consumers.
The selection was generally viewed as a major pivot towards a desire for 'clarity, rest, and reset,' with the color symbolizing a 'blank canvas' in a busy world. It garnered significant attention as the lightest shade and first off-white Pantone has ever chosen, reflecting a trend toward simplification and a conscious statement of retreat from external influences.