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The SpongeBob Meal is a limited-time, character-themed menu promotion by Burger King to tie in with the theatrical release of *The SpongeBob Movie: Search for SquarePants*. The menu features four themed items, including the Krabby Whopper (a square burger on a yellow bun) and collectible King Jr. Meal toys, all served in pineapple-shaped packaging.
The promotion officially launched on December 2, 2025, generating significant search interest due to the meal's unique items (like the Krabby Whopper and Mr. Krabs’ Cheesy Bacon Tots) and the inclusion of collectible SpongeBob toys as a nostalgic draw.
The launch was met with high excitement and engagement, driven by nostalgia for the *SpongeBob SquarePants* franchise. The meal is seen as a fun, creative marketing collaboration with unique offerings to attract both children and adult fans to the chain.