Trendium collects top search trends from popular platforms, and leverage AI power to summarize the surrounding public conversation.
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These terms refer to advice, products, and routines used to manage and treat dry skin (xerosis) and other cold-weather skin issues. The focus is on increasing hydration and preventing moisture loss during the winter months.
The searches spiked by +200% in the past week, with 'dry skin tips' hitting an all-time high in November, due to the seasonal transition to colder, drier winter weather across much of the US. The drop in humidity levels forces consumers to urgently seek new products and routines to address increased flakiness, irritation, and discomfort.
The public is looking for practical, highly effective solutions that often involve incorporating heavier moisturizers, using humidifiers, and reducing exposure to harsh products. The general sentiment reflects a reactive urgency to combat the sudden onset of winter skin issues.