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This term refers to President Donald Trump's proposal for the United States to purchase Greenland, an autonomous territory belonging to the Kingdom of Denmark. Initially suggested during his first term in 2019, the proposal centers on the island's strategic location in the Arctic and its vast, untapped deposits of rare earth minerals and natural resources.
Search interest spiked around December 22, 2025, following reports that the Trump administration has officially re-launched 'Project Greenland.' Reports indicate that the President has appointed a special envoy for Arctic Affairs and directed the State Department to perform a modern valuation of the territory. The move is being framed by the White House as a necessary step to counter increasing Russian and Chinese military presence in the Arctic circle, as well as a way to secure a domestic supply of critical minerals.
The announcement has drawn sharp reactions globally. Within the U.S., proponents argue it is a visionary strategic move similar to the Alaska Purchase. Conversely, Danish and Greenlandic officials have reiterated that 'Greenland is not for sale,' emphasizing their sovereignty and describing the proposal as outdated. International critics view it as a diplomatic strain on NATO relations, while environmentalists express concern over potential industrial exploitation of the Arctic landscape.